Nowadays, almost all the small, as well as local businesses, rely on the local search engine optimization in order to build their online presence. In this blog post, individual learn how to utilize the marketing strategies in order to rank local business.
With the passage of time, the search engine optimization has become a crucial aspect of enhancing the online presence. Actually, almost all local businesses are aware of the fact that they need SEO strategies to get found online. Hence, the local competition is heating up and if your business does not have the top rank then take a look at the tips in this article.
Following local SEO guide 2018 will help to rank local business higher in the search engine:
Feed Relevant Information in Your Google my Business Page
Actually, most of the information like address and images of the local business is taken from the Google My Business page. If you did not have done this, then start by filling out as much as possible information on your business page. Following are some of the Local SEO factors to consider:
Write a solid description of your business and also include links.
Upload high-resolution images and cover photos as well.
One should have to add the corporate address that is similar to the address on your site and local directories.
Adding correct contact number is also crucial.
Moreover, update the business operating hours.
You must have to choose the right categories for your business.
Also, add some quality pictures of the products and services.
Get Reviews from the Customers
Getting reviews from the customers is one of the effective local SEO 2017 tactics. According to a survey report prepared by Search Engine Journal, 88 percent folks trust online reviews. Following are some of the ways for gaining more reviews from consumers.
Create the Facebook group in your niche
After this start funneling consumers in the said group
It is good to promote the funnel with paid ads or free content
Try to reach out all the new members of the group and ask them for review regarding the free content that you give them
Always make sure that you respond to the reviews on Google My Business
Develop the Mobile Friendly Website for Local Search
Since the year 2007, the mobile users are increasing continuously till now. Hence, the mobile-friendly website is one of the ranking factors of Google. Just think about it if your website is not mobile friendly then how the local SEO strategy will work that you use. Not having the mobile responsive website means an individual is losing many potential customers.
Online Directories Improve the Local Search Engine Optimization
According to a study, most of the customers use the search engine in order to conduct the local searches. Fact is, some of the small businesses did not have claimed their local corporate listing online. Due to this, they can lose a lot of opportunities.
Hence, it is crucial for individuals to list their business on top online directories like Yelp. Furthermore, make sure that your business NAP is consistent in each online directories. One should have to check the spellings before publishing for better Google local business listing optimization.
Improve the ON-Page SEO
This is another vital local SEO factor for getting the higher ranking. One should have to add the relevant keyword within the following elements of their landing page:
Heading tags (H1, H2, and others)
Page URL etc.
Moreover, adding Google map with the business marker into the landing page also help in local SEO listings.
Track the Outcome Regularly
It is crucial to track the result in order to know what aspects are working and is there any scope for the improvement. Instead of checking manually, there are lots of online tools available for tracking the ranking of each page. This will ensure the accuracy of the result.
Actually, local SEO is different from the average campaign of the search engine optimization. The tips to rank local business above will work well for low volume businesses. One should have to follow these tactics in order to rank their business higher in the search engine in 2018.