How To Save Your Website Ranking From The Latest Google Updates?

How To Save Your Website Ranking From The Latest Google Updates?

Whether small, medium or large, no matter the size or type, every business must have a user-friendly and engaging website. A website reflects the company’s products, services, policies, contact details, and other vital information. From attracting potential customers to boosting business growth, and gaining a competitive edge, they are many perks of a business website. However, to reap all the benefits of a business website, it is important that it stands on the first page of search engines like Google. 

From effective marketing strategies to SEO, SMM, and writing quality content, there are many ways to bring your website to the top of search engine results. Apart from that, it is equally important to keep yourself and your website updated per Google’s algorithms as it keeps changing. 

This clearly means that SEO tactics that once worked to boost your website ranking may not work with new Google updates. Some of the most common Google updates are Medic, Possum, Mobilegeddon, and Freshness to name a few. 

It can be an uphill struggle for businesses or website owners to keep track of the constant changes and updates in the Google algorithm. No worries!

Keep reading the blog to better understand Google algorithm updates. 

Impact Of Google Updates On SEO Ranking

Whether you are a newbie or a business pro, it can be very difficult to determine how the Google update will affect your website ranking. So, it is important to keep your website updated per Google’s algorithm. 

Please note that an old and outdated website having low-quality content won’t be able to rank in the search engine results. The website must adjust itself as per the latest changes to stay on top and stand out from the competition.

All your money, time, and effort that you spent on your website can go to waste if it is not as per Google’s algorithm. For instance, a Google update may nullify the positive impact of your website ranking and your website may drop from the top position.

Let’s take an example to better understand this concept. As per the Panda update, all the websites with poor and low-quality content that were ranking on top of search engine results were dropped from their position. Earlier, users never worried about the quality of the content published on the website. However, the Panda update changed the whole game by punishing sites with poor content. 

Now the question arises of how to protect your website ranking from the latest Google updates. 

Tips To Save Your Website Ranking From The Latest Google Updates

In this article, we have shared some of the most useful tips to keep your website stay ahead of the latest Google algorithm.

• Mobile-Friendly Website is a Must-Have

This is a no-brainer. It is very vital for every business to have a website that is compatible with all devices, including mobile phones, tablets, and laptops. Having a mobile-friendly website can help users to access the site from their respective devices without any hassle and botheration.

That’s not all!

Mobile-friendly websites can help your business in a number of ways, including

• Boost sales and profits
• Build credibility and trust
• Budget-friendly way to boost SEO
• Better user experience
• Retain and attract more customers
• Higher customer satisfaction 

• Use Google Alerts

Google Alerts is one of the most effective and flexible tools to track the web for mentions. It can help you stay updated with the latest changes in the SERP. The main role of Google Alerts is to skim the internet and send emails to the user as per the keyword search result.

It is the best tool for any business owner or marketer as they can get alerts in case their name or any content is being used anywhere on the internet.

• High-Quality Content Matters

The saying,” Content is the king” holds a significant position when it comes to website ranking. But that doesn’t mean posting irrelevant or outdated content on your website to attract customers. Doing so can result in negative consequences down the road.

So, it is always recommended to publish user-friendly, engaging, unique, informative, and high-quality content to boost your website ranking.

• Update Website Regularly 

Last but not the least, the best way to stay on top of search engine results is to keep your website updated. Even a small change can be beneficial for your business. We are not saying to change the whole website design. Doing so is just a waste of time and resources. 

However, small changes like implementing new SEO tactics, updating the website design, writing unique content, and keeping up with the technology can take your website ranking one notch higher. 

Let’s Wrap Up

Above all, the most suitable way to stay ahead of Google updates and boost your website ranking is by working with a reputable digital marketing company like Websetters. From a professional team to in-depth knowledge and vast experience, the company has everything to help you with business growth. The company offers the best digital marketing services like SEO, SEM, content writing, and website design at the most affordable rates. 

What are you thinking of? Get in touch with the team of experts and experience the difference.

Anchit Sood October 18th, 2022